city of rochester
"
finding your ground in rochester
the essential hub for first time homeowners.
Through a comprehensive redesign, I revitalized the city of Rochester’s municipal site to reflect its cultural heritage.
01 GOALS
This project reimagined Rochester’s municipal website through a user-centric lens, ensuring an approachable online presence and easily accessible information for residents, businesses, and visitors.
My focus area was the "Buy the Block" program, a crucial housing application process for first-time homeowners and low-income families.
By prioritizing user research, simplifying information architecture, and focusing on transparency, the redesigned website empowers Rochester residents with the information and support they deserve.
uke
keep exploring!
alexa contreras
EXPERIMENTAL CREATOR AT HEART
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